Template-Type: ReDIF-Paper 1.0
Series: Tinbergen Institute Discussion Papers
Creation-Date: 2006-03-16
Number: 06-027/4
Author-Name: H.P. Boswijk
Author-Email: h.p.boswijk@uva.nl
Author-Workplace-Name: Department of Quantitative Economics, Universiteit van Amsterdam
Author-Name: D. Fok
Author-Email: dfok@few.eur.nl
Author-Workplace-Name: Department of Econometrics, Erasmus Universiteit Rotterdam
Author-Name: P.-H. Franses
Author-Email: franses@few.eur.nl
Author-Workplace-Name: Department of Econometrics, Erasmus Universiteit Rotterdam
Title: A New Multivariate Product Growth Model
Abstract: To examine cross-country diffusion of new products, marketing researchers have to rely on a multivariate product growth model. We put forward such a model, and show that it is a natural extension of the original Bass (1969) model. We contrast our model with currently in use multivariate models and we show that inference is much easier and interpretation is straightforward. In fact, parameter estimation can be done using standard commercially available software. We illustrate the benefits of our model relative to other models in simulation experiments. An application to a three-country CD sales series shows the merits of our model in practice.
Classification-JEL: C39; M31
Keywords: Diffusion; International marketing; econometric models
File-Url: https://papers.tinbergen.nl/06027.pdf
File-Format: application/pdf
File-Size: 211871 bytes
Handle: RePEc:tin:wpaper:20060027