Template-Type: ReDIF-Paper 1.0
Series: Tinbergen Institute Discussion Papers
Creation-Date: 2017-08-03
Number: 17-073/VII
Author-Name: Adriaan (A.R.) Soetevent
Author-Email: a.r.soetevent@rug.nl
Author-Workplace-Name: University of Groningen, The Netherlands; Tinbergen Institute, The Netherlands
Author-Name: Gert-Jan Romensen
Author-Email: g.j.romensen@rug.nl
Author-Workplace-Name: University of Groningen, The Netherlands;
Title: Tailored Feedback and Worker Green Behavior: Field Evidence from Bus Drivers
Abstract: How to engage workers in conservation efforts when the company pays the bill? In a field experiment with 409 bus drivers, we investigate the potential of targeted peer-comparison feedback and on-the-road coaching. Drivers receive individualized reports with peer-comparison messages on multiple driving dimensions. In addition, coaches quasi randomly provide drivers with in person coaching moments on the bus. Based on 800,000 trip-level observations, we find that the targeted peer-comparison treatments do not improve driving. On-the-road coaching significantly improves driving on multiple dimensions but only temporarily. Further analysis reveals negative interaction effects between the two programs.
Classification-JEL: D2, M5, Q5
Keywords: peer comparisons, coaching, worker motivation, fuel conservation
File-Url: https://papers.tinbergen.nl/17073.pdf
File-Format: application/pdf
File-Size: 911340 bytes
Handle: RePEc:tin:wpaper:20170073